New generational fashion brands are made aware of the importance of environmental ethics, workers right to diversity and inclusion on a daily basis, but you still find most turning a blind eye to these essential points. Reformation has been an excellent example in the industry, and it continues to do so, by showing support to circular fashion by changing used clothes to shopping credits and launching a plus-size denim collection and sustainable swimwear collection (this is in line with its transparency with sustainable impact standards). As a way to facilitate its pursuit for excellence, Reformation will be releasing a permanent plus-size collection.

“Towards the end of last year, our followers on social media were voicing their needs for a more inclusive sizing option,” said Reformation in a press release. “We looked into it and decided it would be fair if we extend our size range. We sorry we didn’t consider this sooner, and we are glad to launch a more extensive range of sizes.”

The newly launched collection has sizes ranging from 1x-3x and 14-24, featuring some Reformation’s top designs.

Prices for the collection range from $48-$278, and you can make your choice online. You will be surprised to see that there is already a waiting list for some of the styles, proving that there is a high demand for plus-sizes.